For solopreneurs, freelancers and service providers

LinkedIn personal branding for solopreneurs, that works like a marketing department.

Clients who haven't heard of you yet are searching LinkedIn for exactly what you do. You can learn to build that presence in the course with my personal guidance, or I can build all of it for you.

DemoIn the feed of a business owner who doesn't know you yet
Maya Levi • 2nd
Tax advisor for freelancers and small businesses
2d
Follow
A freelancer came to me this week with a ₪14,300 payment demand from the tax authority. An hour into her paperwork, we were down to ₪6,100. What was missing: three expenses nobody told her she could claim.
The first is the room she works from......more
Dana Cohen viewed your profile12m
Taxes for freelancers, in plain language.
Income tax · VAT · National insurance
Maya Levi • 2nd
Tax advisor for freelancers and small businesses | Making sense of income tax, VAT and national insurance
Ramat Gan • 500+ connections
Message+ FollowMore
Dana CohennowHi Maya, I read your post about the freelancer with the ₪14,300 bill. I think I'm in a similar spot. Can we talk?

"My clients aren't on LinkedIn."I hear this from quite a few business owners and service providers.And their clients? Scrolling there every morning.

Most solopreneurs live on word-of-mouth referrals, and that works well until the calendar starts to empty.

Even someone who got a referral checks you out before calling, on Google and usually on LinkedIn too. What they find there decides whether the phone rings.

LinkedIn also holds clients who haven't heard of you yet: business owners and managers who post, comment and read there every morning. Whoever shows up in front of them is the one they turn to when they need the service.

Demo
Ronit Alon • 2nd
CEO, Alon Logistics
3h
Follow
Hiring an operations manager for our logistics center in Ashdod. 90 employees, three shifts, and zero patience for spreadsheets. Know someone like that? Tag them here 👇
Amit Lavie • 2nd
Owner, dental clinic group
5h
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11 years ago I opened a clinic with one chair in Rehovot. This week we opened our third branch, in Haifa. In the photo: the team that agreed to go through the last six months with me 🙏
Shiran Mizrahi • 2nd
Founder, architecture studio
1d
Follow
Signed. 40 apartments in Ramat Gan, the biggest project the studio has taken on so far. Three years ago I was still drawing kitchen renovations from my living room.
They're there, posting every morning. Are you?

A profile that works for a solopreneur:

  • Explains in one line what you do and for whom
  • Shows your expertise in regular posts
  • Brings inquiries through DMs and intro calls

That's why there are three ways to work with me, and for most solopreneurs I recommend starting with the middle one.

Three ways to build a personal brand on LinkedIn

All three aim at the same thing: a profile and content that bring clients. The difference is how much of the work is done for you.

I build everything for you

1-3 weeks

For those who want to start marketing on LinkedIn without learning the method on their own. At the end we meet for 90 minutes and go through everything that was built.

  • Full profile optimization, including a custom-designed banner and Featured section
  • Content strategy: what to write about, for whom and how often
  • Personal LinkedIn Agent: your voice, audience and messaging documents, for working with Claude or ChatGPT
  • An idea bank for posts you can start from tomorrow
  • Bonus: access to the course "The Profile as a Prompt"
Book a call
Recommended

We build together, with my personal guidance

3 months

Three months in which you build your profile and content by the method, and I review what gets built and steer at every stage. We start by measuring the profile as it is today, and finish with a second measurement.

  • Personal kickoff call: who the profile speaks to and the goal for the three months
  • My personal review of your profile, recorded, in the first month
  • A monthly group webinar with a live review of participants' profiles and posts
  • A WhatsApp group for questions, throughout the three months
  • Personal closing call: a before-and-after score, and a plan for what comes next
  • The course "The Profile as a Prompt" (taught in Hebrew) and the AI tools, open for the whole period
Book a call

The course "The Profile as a Prompt"

At your own pace

For those who like to learn alone and move forward when it suits them.

  • 7 chapters you can finish in one day
  • 30 AI tools that work alongside you
  • A playbook of proven post structures
  • Immediate access after sign-up
  • Taught in Hebrew
Course details →

You can start with the course and move to another track at any stage.

How the guidance works

01

Personal kickoff call

We measure the profile as it is today, and define who it speaks to and the goal for the three months.

02

A personal profile review

In the first month I go through your profile and send you the review as a recording.

03

A monthly group webinar

A live review of participants' profiles and posts, plus a WhatsApp group for questions between sessions.

04

Personal closing call

A second measurement of the profile, a before-and-after score, and a plan for what comes next.

It's a fit if:

  • You run an independent business: consulting, coaching, design, bookkeeping or any other professional service
  • Your expertise is real, and your LinkedIn profile doesn't reflect it yet
  • You're tired of waiting for the next referral
  • You have 20-30 minutes a week to post and comment
Personal guidance
I had no idea where to even start with LinkedIn. I knew I had value to offer, but the whole world of it was foreign to me. I wanted to skip every mistake and dead end along the way and go straight to someone who knows what they're doing. Working with Hanita was the right call. She tailored the strategy specifically for me, checked in a few times even after we finished working together to see how my LinkedIn was doing, and kept sending tips and advice to improve. I recommend her to anyone who wants to improve their LinkedIn account.
Gal Shlomai
Paid Ads Specialist

What clients and course graduates say

Working with Hanita gave me clarity. She helped me understand what was actually right for us on the marketing side, and the way she works became part of how I think.

Lior Sade
CEO, Moving Art

I'd wanted to start posting on LinkedIn for a long time, and the course put so much in order for me. I sat down for a few hours, enjoyed watching, and when I finished I just started working on everything I needed to.

Daniella Yamin
Founder @ Vegan House

Hanita is a LinkedIn authority with hands-on experience. She has a podcast full of value, clients she promotes every day, and now a short course for business owners to upgrade their LinkedIn. I took the course and right away made a few cool upgrades she talked about. Worth every minute!

Lior Levin
Founder, Vida SEO agency

I got practical tools I could apply: how to build a winning profile, how to sharpen it for the algorithm, and how to do marketing right. The tools and templates are the course's real asset, and that's what sets it apart from others, for sure.

Sofia Shapira
Quality Engineer & Coach

A great, focused course that covers all the "critical points" we're all afraid to act on before we get active. I took the course because I wanted to grow my profile activity as an employee who brings in clients through LinkedIn, and her advice here helped me a lot.

Ron Steinhart
Head of Growth & Partnerships, Replai

Where does your profile stand today?

A free 3-minute check: 6 categories and specific insights for your profile.

Check my score →

Who's behind OctaLoom

Hanita Yudovski

Hi, nice to meet you.

I'm Hanita Yudovski, founder of OctaLoom and LinkedIn Growth Partner for B2B companies. I help CEOs, founders and organizations turn LinkedIn into a channel that generates leads: company page management, personal branding and employee advocacy programs. I also teach and mentor solopreneurs and service providers to build a personal brand on LinkedIn that brings in business, build AI agents for marketing, and run Claude Code workshops for organizations.

If you sell to business owners, managers or professionals, most likely yes. Some of them post and some only read, but all of them see who shows up there, and check that person before reaching out. On the intro call we can look at this for your field.

Which way fits you?

A 15-minute call will sort it out. And if you already know you prefer to learn on your own, the course is open.

Book a call with me