Your LinkedIn Profile Is Costing You Clients. Let's Fix That.
People are checking your LinkedIn before they reply to your email, before they book your call, before they refer you to a friend. And what they see right now? A headline that sounds like a resume from 2019, an About section that reads like a cover letter, and a Featured section that doesn't exist.
Your expertise is real. Your LinkedIn doesn't show it. That's fixable.
OctaLoom builds LinkedIn profile optimization and personal branding systems for coaches, consultants, freelancers, and solo founders. A one-time setup that turns your profile into a client magnet and gives you a content system to run on your own.
What LinkedIn Profile Optimization Actually Means
This goes beyond updating your headline and adding a banner. Profile optimization means turning your entire LinkedIn presence into a conversion system:
Built once. Runs as long as you keep showing up.
Three Ways to Work Together
Strategy Essentials
The foundation. Your profile gets fully optimized, your voice and positioning are defined, and you walk away with a strategic framework and engagement playbook.
- Full profile optimization: headline, About, Featured, SEO
- Voice and positioning definition
- Content strategy and engagement playbook
- Strategic framework to run on your own
For solopreneurs who know their niche but need structure and a system.
Strategy + Launch
Everything in Strategy Essentials, plus a full month of ready-to-publish content and templates so you can keep creating on your own.
- Everything in Strategy Essentials
- Full month of ready-to-publish content (storytelling, educational, case study)
- Content templates for independent continuation
For solopreneurs who want to launch immediately and start posting from day one.
VIP 90-Day Kickstart
Everything in Strategy + Launch, plus a 90-day content roadmap and monthly check-ins for accountability and strategic adjustments.
- Everything in Strategy + Launch
- 90-day content roadmap
- Monthly check-ins with strategic adjustments
For solopreneurs who want hands-on partnership for the first quarter.
Not sure which fits? Book a discovery call and we’ll figure it out together.
Who This Is For
This is for you if:
- ✓You're a coach, consultant, freelancer, or solo founder
- ✓Your expertise is real but your LinkedIn profile doesn't reflect it
- ✓You want clients coming to you instead of chasing them
- ✓You want a one-time setup (with optional ongoing support), not a retainer lock-in
- ✓You're willing to put in 20-60 minutes per week maintaining what we build
This is not for you if:
- ✕You want someone to run your LinkedIn for you indefinitely (see LinkedIn for Executives)
- ✕You want guaranteed client numbers in 30 days (personal branding compounds, it doesn't convert on command)
- ✕You're not willing to show up consistently after the setup (consistency is the whole game)
What Makes This Different From a LinkedIn Course
LinkedIn Course
Courses teach theory. You watch 6 hours of video, feel motivated for a week, create two posts, then stop. Three months later, the course is still in your bookmarks and your LinkedIn looks exactly the same.
Heads up: an OctaLoom LinkedIn course is on the way. When it drops, you'll have another option. Until then — if you'd rather have the system built for you, keep reading.
OctaLoom
OctaLoom is for the people who learn better by doing than by watching. We build the system for you: optimized profile, voice framework, content strategy, engagement playbook. You start from something finished — not from a tab you'll close by Friday.
Think of it this way: it's the difference between buying an online workout course and training with a personal coach who builds your specific plan. Both explain how to train correctly, but only one will get you results faster.
Real Results
The system I build for solopreneurs is the same system I use myself. If it didn't work, you'd see it on my own profile first.
Want to Know Where You Stand?
75% of B2B buyers check a service provider's LinkedIn profile before purchasing.
Before we start working together, it's worth knowing where we're starting from. Check your LinkedIn presence score for free: 3 minutes, 6 categories, instant results with specific insights for your profile.
Check My Score
Hi, I'm Hanita
Hi, I'm Hanita. I build LinkedIn systems for solopreneurs who are tired of being invisible.
I'm a LinkedIn-led Fractional CMO, and I've spent the last 5+ years deep in B2B marketing, with the last 3 focused on what AI changes about all of it. I host What's the Story With?, a B2B marketing podcast where I break down what actually works.
I know what it's like to be one person running everything. The marketing falls to the bottom of the list because client work always comes first. That's exactly why I built this service: a system that gets built once and keeps working while you focus on what you do best.
If your LinkedIn profile isn't earning you clients, my DMs are open.
Frequently Asked Questions
How long does the profile optimization take?
+After filling out a questionnaire and an initial meeting, the process takes 1-3 weeks depending on scope and complexity. The VIP option includes monthly check-ins on top of that.
Do I need to keep paying monthly after the setup?
+No. The core offering is one-time. You own everything we build. Optional ongoing support exists if you want check-ins or accountability sessions, but there's no retainer lock-in.
Will you write my posts for me?
+The Strategy + Launch and VIP packages include a full month of ready-to-publish content and templates. After that, you write your own using the system we built. If you want ongoing ghostwriting, check out the LinkedIn for Executives service.
I'm not a "personal brand" person. Is this still for me?
+You don't need to become an influencer. Personal branding for solopreneurs means: when someone checks your LinkedIn before a call, what they see matches (or exceeds) your actual expertise. No dancing reels. No motivational quotes. Just a profile that signals competence.
What if I don't know what to post about?
+That's literally what the content strategy solves. By the time we're done, you'll have a framework, topic bank, and posting approach tailored to your niche. The question shifts from "what should I post" to "which of these ideas should I post first."
Can I upgrade to ongoing management later?
+Yes. Some solopreneurs start with the setup, run it themselves for a few months, and then decide they want ongoing support. We scale up when you're ready. No pressure, no upsell theater.
Ready to Fix Your LinkedIn Profile?
Your profile should be working for you while you sleep. Right now, it's probably working against you. Let's change that.
Not sure yet? Browse all LinkedIn services.