LinkedIn Profile Management for CEOs and Founders

You run the company.But who runs your personalLinkedIn?

I work with founders and CEOs on building a personal brand on LinkedIn: the agents I built draft in your voice, I edit, and you approve.

Demo
Notifications
Michal Raz sent you a message: "I saw your post about payroll. Can we talk this week?"
12m
Your post reached 12,480 impressions and 48 comments
1h
Danny Avraham VP Operations at a retail chain, wants to connect
Accept
3h
128 people viewed your profile this week, 41 of them operations managers
Today
Orit Cohen commented on your post: "We had this exact conversation in our leadership meeting"
5h

Personal branding for CEOs: what do people find when they look you up?

Before every meeting, an investor, a client or a candidate opens your profile. What they find there decides how the conversation starts, and whether it starts at all.

  • A photo from a wedding in 2017
  • A headline that only says CEO at Lumen
  • An empty About section
  • Latest activity: a like on someone else's post, 5 months ago
Demo
Yoav Sagi
CEO at Lumen
Tel Aviv · 312 connections
+ FollowMessage
Activity
Yoav hasn't posted yet
Yoav liked a post · 5mo

Why most CEO profiles stay quiet

Most CEOs know they should be on LinkedIn. What stops them is usually one of these four:

No time

LinkedIn falls off the calendar the moment a board meeting, a funding round or just a packed day shows up

No idea what to write

You have plenty to say, but facing a blank page it comes out either arrogant or boring

You tried handing it off

A freelancer or an agency wrote for you, and nobody would believe those posts came from you

No rhythm

A post here, a post there, and in between the algorithm and your audience forget you exist

OctaLoom was built for exactly this: I hold the strategy and the rhythm, the agents I built handle the ongoing work, and you only approve. A full marketing department, minus the department.

Thought leadership

What a CEO writes about on LinkedIn

Thought leadership on LinkedIn is built from things you already know. My job is to get them out of your head and turn them into posts.

Behind the decisions

Why you chose this market, and what you learned along the way

A take on your industry

What everyone in your field does, and why you see it differently

From the field

A conversation with a client, a mistake you fixed, a number that surprised you

The people

Who joins the team and why, and what you build together

How LinkedIn management for CEOs works: the agents draft, I edit, you approve

This is what a typical engagement with a founder looks like. The goal is for it to take as little of your time as possible.

1Month 1

Laying the foundations

  • Audience research: who buys from you, what matters to them, what builds their trust
  • Competitor scan: what other founders in your field are saying, and where the gaps are
  • Profile optimization: headline, About, photo and banner
  • Voice and positioning work: 2 to 3 hours, once
  • Setting KPIs and measurement
  • Content starts going out after 3-4 weeks
About 30 minutes a week from you
2Months 2-3

The system runs

  • 2-3 posts a week on your personal profile, in your voice
  • The agents draft, I edit, and the draft comes to you for approval
  • Engagement strategy: comments, messages and building a network with the right audience
  • Monthly review: what works, what to double down on and what to drop
Down to about 15 minutes a week. The voice is locked.
3Month 4 onward

A monthly call

  • One monthly call of 15-30 minutes
  • There are whole months when you won't hear from me at all
One call a month, and that's it

The whole system is built to run without you having to touch it.

What LinkedIn profile management includes

  • Audience and competitor research
  • Voice and positioning work
  • Profile optimization: headline, About, photo and banner
  • Content and personal brand strategy
  • Content written in your voice, 2-3 posts a week
  • Engagement strategy: comments, messages and network building
  • Data analysis and a monthly review
Company page management is a separate service, and you can combine them →

What's not included

  • Paid advertising (separate scope)
  • Other platforms: Instagram, TikTok, X
  • Closing deals: I create the conversations, you close
  • A post every day
  • Writing for several people in the same engagement
  • A promised number of leads

Who it's for (and who it isn't)

A good fit if:

  • You're a founder or CEO of a B2B company with roughly 10 to 100 employees
  • You know LinkedIn is where your clients are
  • You want to build a personal brand and have your personal profile generate pipeline
  • You don't have time to post consistently
  • You're looking for a strategic partner, beyond content writing

Not a fit if:

  • You want to hand over a credit card and disappear
  • Your target audience isn't on LinkedIn
  • You want a post every day (2-3 strategic posts beat daily spam)
  • You want a promised number of leads (anyone who promises numbers is lying)

Real results

Every number here is organic.

0
Impressions in a year, up 738% from the year before
Client, founder and chair of an investment group, 2025-2026
0
Post impressions in a single week
Client, CEO, August 2026
0
Impressions in five weeks, starting from zero posts
Michal Ansky, Michal Ansky Group
The process was thorough and structured: deep competitive research, long-term strategy, and a clear execution plan. The marketing output contributed meaningfully to our global operations.
Yoram AvigadYoram AvigadCEO, Totzeret HaNegev
Companies I've worked with

Want to know where you stand?

I built a tool that checks your presence on LinkedIn.

3 minutes, 6 categories, and insights specific to your profile.

Check my score →
A scan result in the LinkedIn Presence Score tool

Who's behind OctaLoom

Hanita Yudovski

Hi, nice to meet you.

I'm Hanita Yudovski, founder of OctaLoom and LinkedIn Growth Partner for B2B companies. I help CEOs, founders and organizations turn LinkedIn into a channel that generates leads: company page management, personal branding and employee advocacy programs. I also teach and mentor solopreneurs and service providers to build a personal brand on LinkedIn that brings in business, build AI agents for marketing, and run Claude Code workshops for organizations.

Questions people ask meabout LinkedIn management and personal branding for CEOs

When you post on your own, one post takes 45 minutes, with no strategy and no measurement, and after three weeks you give up again. With professional management your time drops to a minimum, and you gain a strategic layer that makes the content build a personal brand and add up to results.

Ready for your personal brand to work while you're in a meeting?

You can keep thinking about it, or we can just talk. A short intro call, and if it isn't a fit, I'll tell you.

Book a call with me