Hi, I’m Hanita.
(Yudovski, but like Madonna, first name is enough. 😅)
I’m a LinkedIn-Led Fractional CMO and the founder of OctaLoom.
In plain terms: your marketing department, minus the department.
For five years I’ve built marketing systems for B2B founders and companies who want serious marketing without hiring a full team. And if there’s one thing I’ve learned: most B2B founders don’t have a marketing problem. They have a LinkedIn problem.
That’s the gap I close.
How I got here
Between 2024 and 2025, I led marketing operations at Adopt Me. Three teams, 18 people. That’s where something clicked: everything a large team or agency spends months building, one person with the right systems can do differently.
No management layers. No handoffs. No strategy lost on the way to execution.
I went deep into AI and automation starting in 2022, not as a side tool but as a core way to work. Today my team is me and the AI agents I’ve built. What used to take five people, I deliver as one operator, faster, with full strategic coherence.
That’s OctaLoom: your marketing department, minus the department.
In practice
Results that compound.
organic impressions for a B2B SaaS client in 3 months
engagement growth on a LinkedIn business page
less manual work through custom AI automation
organic B2B followers, zero ad spend
What I do
LinkedIn is the core of everything I do. Whether I’m working with a company, a founder, or a solopreneur, LinkedIn is where strategy starts. It’s the one platform where B2B trust and deal flow actually compound over time.
Beyond LinkedIn
B2B Marketing Podcast
“What’s the Story With?” 🎙️
I co-host with Noga Fink, a B2B marketing podcast where we break down what actually works in LinkedIn strategy, AI, campaigns, and fractional leadership. No frameworks. Just real marketing conversations.
Watch or listen →On a Personal Level
I’m a dog mom to an anxious Canaanite named Kara, coffee snob, plant-based for over 13 years, with an ADHD brain and a Soviet work ethic which is probably the unfair advantage you didn’t know you were getting.
FAQ
Ready to connect?
Let’s weave something great together.