Fractional CMO Services. Built on Vibe Marketing.
You need marketing leadership. You also know a full-time CMO costs $250K+ per year, takes months to hire, and might not even be the right fit for where you are right now. Agencies are too slow. Freelancers are too narrow. Doing everything yourself stopped working three fundraising rounds ago.
There's a fourth option.
Manager
Writer
Lead
OctaLoom delivers Fractional CMO services for B2B startups and growing companies, powered by Vibe Marketing: the methodology that combines CMO-level strategy with AI-powered execution, delivered by one operator at the speed of a full marketing department. I'm Hanita Yudovski, a LinkedIn-led Fractional CMO and host of the What's the Story With? B2B marketing podcast.
What a Fractional CMO Actually Does?Here, Specifically.
"Strategic marketing leadership" is what every fractional CMO website says. Here's what it actually looks like when you work with OctaLoom:
Complete marketing strategy and a 12-month roadmap that gets updated, not shelved
ICP definition, positioning, and messaging that your sales team can actually use
Direct execution across channels: LinkedIn, content, social, email, landing pages, events, PR, media outreach. I don't hand you a strategy deck and disappear. I build the system and run it.
Go-to-market strategy for product launches
Paid media strategy and campaign management
Marketing automation and AI workflows that replace manual work
Events, PR, and media presence: making sure you and your brand show up where decision-makers pay attention
Performance tracking and monthly strategic pivots based on real data
Monthly strategic sessions plus ongoing access between sessions
What Is Vibe Marketing?
In February 2025, Andrej Karpathy introduced the concept of "vibe coding": describe what you want, and let AI handle the building. It changed how software gets made.
Vibe Marketing applies the same philosophy to marketing. I set the strategy, define the voice, make the judgment calls, and AI handles the execution at scale.
Content generation, workflow automation, scheduling, custom landing pages and micro-sites, analytics dashboards, all built at AI speed while a human brain (mine) keeps the strategy, voice, and tactical calls.
One operator delivering what used to take a team of five specialists. AI speed, human judgment. That's the core of every OctaLoom engagement, and it's why a fractional CMO model that would normally give you 20 hours of strategy can give you 20 hours of strategy AND execution.
How This Engagement Is Different?
1–2 companies at a time
That's it. You're not an account on a roster. You're part of my daily work.
I'm reachable
Slack, WhatsApp, regular check-ins. This isn't a monthly strategy call and silence in between.
Hands on, not hands off
If you have a team or contractors, I manage them. If you don't, I execute directly via Vibe Marketing.
Who Hires a Fractional CMO?And When Is the Right Time
✓Right time
- ✓You're a B2B startup (pre-seed through Series B) or a growing SMB
- ✓You have an idea, a product, or a service that works, but marketing is scattered or nonexistent
- ✓You can't justify a $25K+/month full-time CMO but you need real marketing leadership
- ✓You've tried agencies or freelancers and it didn't work (too slow, too generic, no ownership)
- ✓You understand that brand awareness is where B2B trust gets built. The sales cycle is long. The companies that win are the ones people already know when the buying decision happens.
×Wrong time
- ×You want someone to "run ads" and nothing else (that's a media buyer, not a CMO)
- ×You want guaranteed revenue numbers in 30 days (B2B sales cycles are long; marketing compounds over 90–180 days; trust is built through consistent brand presence)
- ×You're not willing to invest in brand awareness as a core part of your strategy (for OctaLoom, brand awareness is non-negotiable)
What's Included
Every line below is in scope. No upsells, no "phase two" surprises.
Complete marketing strategy and 12-month roadmap
A live document, updated quarterly. Decisions get traced back to it.
ICP, persona, and positioning work
Sharp enough that founder, sales lead, and content writer all use the same words.
Direct execution across all channels via Vibe Marketing
I build and run the system myself. If you have a team or contractors, I manage them too. Always hands-on.
Go-to-market strategy for product launches
From positioning to launch sequence to follow-through.
LinkedIn strategy and execution
OctaLoom's core channel.
Content strategy across all platforms
One narrative, multiple surfaces.
Brand awareness as a core non-negotiable
B2B sales cycles are long. The brand that wins is the most present. I treat brand awareness as a foundation of every strategy.
Events, PR, and media presence
Making sure you and your brand are visible where decision-makers pay attention: industry events, media outlets, podcasts, press.
Paid media strategy and management
Ads, campaigns, budget allocation.
Marketing automation and AI workflows
Custom builds that replace manual work end-to-end.
Marketing budget management
Tool and contractor recommendations, spend oversight, making sure your budget goes where it actually moves the needle.
Vendor and contractor management
When needed.
Performance tracking and monthly strategic pivots
Real data. Real adjustments.
Monthly strategic sessions plus ongoing access between sessions
Reachable on Slack, WhatsApp, and regular check-ins.
What's Not Included (Honest)
Sales team management
I lead marketing, not sales. Though the two must align, and I'll make sure they do.
Full-time availability
20–25+ hours per month is the engagement, flexible based on scope. This is fractional leadership.
"Fix everything in 30 days" miracles
B2B marketing compounds over 90–180 days. Brand awareness builds trust over time. That's the nature of the game.
How It Works?
Discovery call
30–45 minutes. I learn about your business, your gaps, your goals. If it's a fit, we move to step 2. If it's not, I'll tell you and probably recommend someone better suited.
Marketing audit and strategy build
First 2–4 weeks. Deep research, competitive analysis, ICP, messaging, roadmap. Brand awareness strategy goes in from day one.
Execution begins
Month 2 onwards. I either execute directly (via Vibe Marketing) or manage your team and contractors. Monthly reviews keep everything on track. The system compounds as it runs.
Every number below is organic. No paid amplification. No follower buys.
What Clients Say
Hanita accompanied us in building comprehensive marketing infrastructure, from deep understanding of the organization and its challenges. The combination of strategic thinking, process leadership, and precise execution created meaningful impact on how we operate.
The moment Hanita joined, marketing stopped being a drag and became a growth engine. There's a clear strategy, automation that actually works, and results we can measure over time.
Hanita takes an idea and turns it into a system that actually works. Strategy and thinking, yes, but also the details, the follow-through, the getting things done.
Hi, I'm Hanita
Hi, I'm Hanita. I'm a LinkedIn-led Fractional CMO, and I build marketing systems for B2B startups, SMB owners, and solopreneurs who need a real marketing department but can't justify (or don't want) hiring one.
My approach: weave strategy, content, automation, and AI into a single working system, the kind that usually takes five specialists, and deliver it as one operator moving at AI speed. I call it Vibe Marketing, inspired by Andrej Karpathy's "vibe coding" concept: describe the strategy, and let AI handle the building.
Brand awareness isn't optional in my engagements. In B2B, the sales cycle is long. The companies that win are the ones people already know when the buying decision happens. I build every strategy around that principle.
5+ years deep in B2B marketing. Last 3 deep in what AI changes about all of it. I host What's the Story With?, a B2B marketing podcast where I break down what actually works, and what doesn't.
If your marketing feels scattered and you're tired of hiring around it, my DMs are open.
Frequently Asked Questions
Ready for Marketing Leadership That Actually Executes?
No deck. No pitch. No hourly retainer. A real conversation about whether OctaLoom can build the marketing system your company actually needs.
(Discovery calls are strategic conversations. If it's not a fit, I'll tell you. I'll probably recommend someone better suited.)